Identify, Analyze, Implement

A lot of lip service is paid to continuous improvement, but what is it, really? For Enterprise SaaS firms and market intelligence services, their products are judged by their functionality, workflow integration, response times, and accuracy.

The keys to incremental improvement, therefore, are:

• Identify: Find the points of pain where users get frustrated.

• Analyze: Prioritize those performance/quality errors by type and investigate their root causes.

• Implement: Design solutions for addressing the root causes of the issues and run iterative proof-of-concept tests of solutions until the needle moves and the points of pain are mitigated.

This three-step process is a part of every Information Evolution team's daily routine. As heavy users of the back-end content management systems, we see issues from the belly of the beast, and we know that some of these things have implications to our clients' end-user experiences. The patches we define to address the points of pain we've identified are thus an invaluable form of software quality control.

It's not rocket science, but it is effective data science.